In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen provides strategic recommendations and action items to becoming a more responsive social business.

Key highlights

• The need to bring social to everyday work
• Treat employees like customers, and customers like stakeholders
• A state model for social business
• Pick your path and address early and late adopters

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