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Video: DCG’s Guide to Agencies and Systems Integrators for WCM and CEM

On the July episode of CMS-Connected, DCG’s President Scott Liewehr discussed the launch of the ground-breaking Guide to Service Providers for Web Content and Customer Experience Management. The 271-page report is the first and only comprehensive reference available on the market to help organizations make sense of the digital agency and systems integrator landscape. It provides detailed profiles on 42 leading service providers that guide organizations through their web content management system implementations.

As an analyst in the industry, I essentially felt like I had one arrow in my quiver, and that was to be able to recommend various pieces of technology to folks. I did 33 technology selections in my last firm, and [after] every one of them I felt like I could walk away and flip a coin as to whether or not those customers would be successful because I had no part in deciding who was going to help implement [the technology] for them, how they would be guided [from a strategic standpoint], whether they had sufficient fluency with the platform I had recommended, etc. I had no part in that process, and unfortunately my customers didn’t think very hard about it either.

As Scott describes to CMS-Connected host Butch Stearns, the guide discusses the transition from Web Content Management (WCM) to Customer Experience Management (CEM) and makes a strong case for what Digital Clarity Group’s Tim Walters refers to as the CEM Imperative. It breaks down the myth of “software solutions”, explains the growing role of service providers and their shifting landscape, and proposes a framework to help organizations assess them.

The best technology can fail on you if not implemented correctly.

Some of the service providers profiled in the report include Acquity Group, Boston Interactive, ISITE Design, MRM, NorthPoint, Rosetta, Siteworx, VML and Wunderman.

For more information and to get a 10% discount on the report sign up here.

 

 

 


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