The true keys to successful technology solutions are people and process. Digital leaders know this, but they lack the data and insights to make the best choices for their organizations. Better decisions, better performance, better services, better success rates – all are possible with verifiable knowledge of what works and what doesn’t. VOCalis aims to address this critical market need.
VOCalis (/vo’ka.lis/) is a Voice of Customer (VOC) assessment service to evaluate the performance of service providers (digital agencies and systems integrators) according to their customers. Under the VOCalis banner, Digital Clarity Group gathers input from customers who are implementing customer experience solutions, and from the service providers who are working with them on those implementations. Digital Clarity Group analyzes and aggregates the inputs, providing value-added insight to buyers, service providers, and vendors in a variety of ways, including benchmarking data, research reports, custom analysis, and subscription-based insight programs.
Evaluating service providers is hard. Industry analysts shy away from it because these firms are difficult to categorize and even harder to compare in a meaningful way. We take a different approach. Rather than trying to compare and contrast based on our view as analysts, why not ask their customers about how they have performed in the past? While technology vendors sell products, service providers sell promises, and the only way to evaluate future success is to understand past performance.
The VOCalis Award, awarded only to those agencies and integrators that consistently meet the expectations of their customers, is the only outcomes-based award in the industry. In our view, it is the best indicator to enterprise buyers that the service provider will deliver on its promises.
But more than a shiny award, the VOCalis program is a complete VOC program executed by Digital Clarity Group on behalf of technology vendors as well to help them understand the success of their partner channel. Each participating organization is provided with exclusive access to the data generated and its associated analysis to provide insight into how their channel ranks against the competitors’.
With insights from VOCalis:
- Digital leaders and technology buyers get access to data about service providers that is critical to selecting the best-fit partner for their needs.
- Technology vendors gain insight into the performance of their services partners.
- Service providers (digital agencies and system integrators) get valuable feedback on their own performance, benchmark their performance against others, validate their achievements, gain competitive insight differentiation, and more.
How to participate in the program?
|Business leaders / technology buyers|
|Participate by completing the VOCalis project survey.|
|Looking to participate in the program?|
|Looking to strengthen your partner network?|