A Guide to Getting it Right with Digital Asset Management Metadata

You may be thinking: We have gotten this far without paying attention to metadata; is it really that important? The answer is an emphatic yes! Without a metadata schema and strategy specifically designed and implemented for your organization the risk of mistakes due to misused and unused assets increases significantly.

Created by Cathy McKnight, this Guide is for all team members involved in the process of digital asset management (DAM). Whether you are a DAM system administrator responsible for setting up the platform or a marketing director tasked with overseeing digital assets and their management within the organization, this guide will provide you with the information, tips, and checklists for creating and maintaining an effective digital asset metadata strategy and schema.