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Addressing the Midmarket’s Requirements for Customer Experience Management

Thinking Small. Bringing the Power of Big Data to the Masses.

Thanks to the forces of digital disruption – such as mobility, social networking, and ubiquitous connectivity – consumers have rapidly developed an appetite for engaging, differentiated, and consistent interactions with companies and brands. Firms of all sizes suddenly need to adopt or develop the tools, skill sets, and strategies that will allow them to create, deploy, measure, and optimize digital experiences across multiple channels and touchpoints. These technologies and processes constitute customer experience management (CEM), a discipline that is hard, complicated, new, and – above all – unavoidable. Nine out of 10 consumers say that they have abandoned brands due to poor customer experiences.

 

Key highlights

  • Learn why CEM is imperative for business success
  • Learn how and why superior CEM combines software, services, and company culture
  • Better understand the midmarket’s CEM requirements
  • Know what to look for when deploying and operating a CEM solution to reduce complexity
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Sponsored by: Bridgeline Digital


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