Allen Bonde writes about Small Data for Direct Marketing News
Thursday November 14 2013, New York – A new piece by Allen Bonde, Partner & Principal Analyst at Digital Clarity Group, has been featured in Direct Marketing News. The piece entitle, “Think Small to Turn Big Data Insights Into Everyday Value,” was published on Monday November 11. It discusses the benefits of breaking down the barriers of big data to turn insights into practical tools that can be used by business analysts and marketers alike.
As Bonde goes on to say,
…a small data approach can be truly transformative and help marketers gain control over their data assets, use practical data-driven marketing, and tap the power of self-service apps and delivery models. Even more so—as DCG recently explored in a multi-client study—at the corporate and leadership level.
To read the full article, please click here: http://www.dmnews.com/think-small-to-turn-big-data-insights-into-everyday-value/article/320467/