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Author Archive | Digital Clarity Group


Report reveals state of content management at universities is ‘controlled chaos’

A new study by Digital Clarity Group revealed that the content management and digital experience technology of U.S. and U.K. higher-learning institutions aren’t making the grade. To be fair, it’s not due to a lack of administrative interest but rather a series of organizational, technological and cultural obstacles that get in the way. The study… read more >

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Adobe Acquires Livefyre, Will Integrate With Marketing Cloud

Cathy McKnight, co-founder and VP of Consulting and Operations at Digital Clarity Group, said the acquisition will enable Adobe’s customers to increase their content velocity across the Adobe marketing cloud. She said the acquisition fills a gap in Adobe’s ability to offer a more complete digital experience solution, and may give the company “an edge… read more >


Adobe Acquires Livefyre to Extend Marketing Cloud

Livefyre is planned to be part of AEM and integrated into Adobe Marketing Cloud to make UGC available across all eight digital marketing solutions. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud, Adobe claims. “The addition of Livefyre will enable customers to increase their content velocity across AEM… read more >


What Adobe’s Latest Acquisition Says About the Future of Marketing

Adobe’s chief rivals Marketo, Oracle (with Eloqua), and Salesforce all offer similar content marketing capabilities as part of their own product portfolios or through partnerships, said Cathy McKnight, co-founder of research firm Digital Clarity Group. “User-generated content has a huge influence on brand-related decisions, so it makes sense that some of the most engaging content… read more >


What does the future hold for CrownPeak and ActiveStandards?

June 30, 2016. 10:00 am ET / 3:00 pm BST (GMT+1). Online webinar with Cathy McKnight and Marianne Kay read more >


IWMW 2016: Understanding Users; Managing Change; Delivering Services

June 21-23, 2016. Liverpool, UK. Digital Governance: Tools and Practices for Managing the Content Chaos by Marianne Kay Event website: IWMW 2016 read more >

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EMC Keeps the Faith in Documentum, LEAPs Ahead

Alan Pelz-Sharpe, VP and Managing Director VOCalis at Digital Clarity Group, said LEAP is overdue. The bottom line is that digital transformation and the customer experience has until now been focused largely on the web/external customer experience, ignoring the reality of the back office process and internal application needs. He offered that LEAP “seems to… read more >


Higher ed falling behind fast in digital transformation

A study of college and university digital content management practices found schools are doing little more than publishing content, missing opportunities to deliver experiences and better engage students. Campus Technology reports the study, commissioned by five companies interested in higher ed digital business opportunities, found many schools overwhelmed by basic demands of maintaining the institution’s… read more >


Renting KM applications in the CLOUD

The rush to cloud-based software-as-a-service (SaaS) business models by traditional enterprise software companies and startups alike has been revolutionary in both the speed of the shift and the impact it is having on technology buyers. KM vendors and what would have once been labeled knowledge management software, which today comes under a variety of guises… read more >

Digital Clarity Group

Digital Clarity Group Research Shows Higher Education Institutions At Risk with Slow Shift to Customer Experience Management

April 28, 2016, New York – Digital Clarity Group (DCG), the award-winning research and advisory firm focused on customer experience management (CEM), today released new insights on the state of digital engagement in higher education. The analysis, based on original research conducted by DCG, has been published in a new report entitled Digital Transformation in… read more >

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