Ask a group of people who have recently served as key participants of a recent digital experience (DX) technology implementation, led by a digital partner (systems integrator, consultancy, or digital agency) at their respective organizations, and you will get a wide variety of responses. One person thinks their project went smoothly. Another person cites a… read more >
In their quest to improve the experiences they deliver to their customers and under pressure to move more business online, companies are increasingly looking at upgrading or replacing their existing web content management systems (WCMs) and their ecommerce systems at the same time. Due to the complexity of adding just one business-critical platform, let alone two, this… read more >
“They aren’t creative.” That’s the common retort from digital agency executives, when asked why they don’t see management consultancies and systems integrators (SIs) as competitive threats. This is despite the fact that consultancies and SIs are acquiring or building digital experience capabilities, and are competing directly with agencies for projects that just two years ago would not… read more >
Ever since traditional management consultancies and systems integrators (SIs) started buying and building digital practices a few years ago, and media holding companies similarly have stepped up the pace of buying independent agencies and consolidating them, there has been a lot of discussion in the industry around which types of firm will ultimately win in the… read more >
It’s been a particularly busy couple of weeks for Wunderman, one of the largest digital agencies in the WPP network of companies. Since the beginning of June, the company has: acquired an agency in Spain called The Cocktail; forged a partnership with Salmon, a U.K. based commerce agency that is also part of the WPP network, to create… read more >
The largest global agency holding companies – Dentsu Aegis, IPG, Omnicom, Publicis, and WPP – are competing more fiercely than ever in the face of multiple challenges. Three of the biggest challenges include downward pricing pressure for services, clients investing in building in-house agencies to replace external partners (i.e. Unilever), and increasing competition from systems… read more >
The race to create more global digital agencies continues apace as established agencies and consultancies continue to snap up smaller independents around the globe. Just this week, I received a message about Wunderman, a subsidiary of holding company WPP, buying a Spanish agency called The Cocktail (and surely I’m not the first person to wonder why it… read more >
Last month I participated in an event which was refreshingly different from the types of industry gatherings I normally attend as a tech industry analyst and consultant. Cognifide, a digital agency that is part of the WPP group of companies, sponsored the one-day, London-based gathering, which was billed as an “unconference.” Cognifide invited the participants, who… read more >
Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >
In the last ten to fifteen years, there have been two primary ways in which ecommerce platform vendors have segmented their target customers and differentiated from each other: Customer size: small (mom and pop shops selling under $10 million), mid-market (anywhere from $10 million to $500 million in revenue), or enterprise (usually $1 billion and above). Customer business… read more >
