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Author Archive | Robert Rose

Free Developer Report

The Field Guide to Content Marketing

Content Marketing is a practice that is expanding at an enormous rate. In the 8 months since the book Managing Content Marketing was written, search traffic alone for the term has almost doubled. It is predicted that 2012 is the first year marketers are placing Content Marketing front-and-center. This paper is meant to be a… read more >


If the CMO is the new CIO – We Should All Say Uh-Oh!

If you haven’t noticed there’s great buzz afoot over a recent report where analyst Laura McLellan concluded that by 2017, the CMO will spend more on IT than the CIO.  This proclamation is going the technology/marketing wonk version of viral. Even Michael Lazerow used it in his New Beginnings post explaining why he was super-excited… read more >

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