The Big Data Continuum: From Data Scientists to Empowered Business People
The amount of words that have been uttered and written about big data over the past four years is astounding. If big data hasn’t become a big topic in your organization, it will. And it’s probably sparked many conversations, even if the technology hasn’t arrived yet at your firm.
At this point you may be wondering: What’s the big deal? Is this hype or reality? And if it’s reality, how do organizations turn big data to their advantage? What’s to keep the big data swamp from swamping the organization it’s supposed to help? And what’s IT’s role, where do data scientists fit in and how do ordinary business people get empowered by big data? Plus, how does it work in, say, marketing organizations where CMO careers live or die based on marketing’s ability to slice and dice information and then make real-time decisions that impact the top and bottom line?
This report provides an introductory overview of how big data and advanced analytics tools are empowering business people to gain insight and take action in real-time situations. It describes some of the business applications for data discovery and visualization, and the business benefits of using these tools.Download now