Data is the currency of today’s increasingly digital economy — the coin of the digital realm. Data reveals consumers’ needs and desires and makes it easier for brands to more quickly respond with the appropriate message, offer, or product. When data is currency, it seems to follow that firms should collect as much of it as… read more >
The amount of words that have been uttered and written about big data over the past four years is astounding. If big data hasn’t become a big topic in your organization, it will. And it’s probably sparked many conversations, even if the technology hasn’t arrived yet at your firm. At this point you may be… read more >
Large organizations love the idea of big data, yet many companies lack a clear vision for rolling out big data analytics in practical, measured steps. In this report, we look at the business rationale for “thinking small” and define a playbook for creating small data applications. The report also examines the building blocks for distilling… read more >
