Digital Marketing – Digital Clarity Group https://www.digitalclaritygroup.com Helping leaders navigate digital transformation Sat, 09 Nov 2019 00:21:50 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://www.digitalclaritygroup.com/wp-content/uploads/2017/11/file-24529251.jpg Digital Marketing – Digital Clarity Group https://www.digitalclaritygroup.com 32 32 Marketers, Heal Thyself from Bad Technology Purchases https://www.digitalclaritygroup.com/marketers-heal-thyself-from-bad-technology-purchases/ https://www.digitalclaritygroup.com/marketers-heal-thyself-from-bad-technology-purchases/#respond Fri, 15 Jan 2016 13:01:24 +0000 http://www.digitalclaritygroup.com/?p=9133 Is your marketing organization stuck in the past when it comes to the technology that’s essential for modern digitally-driven marketing practices? In this paper, Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it. There’s no disputing that consumers have fundamentally evolved the way that they... read more >

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]]> https://www.digitalclaritygroup.com/marketers-heal-thyself-from-bad-technology-purchases/feed/ 0 Connecting Content Marketing Experiences: Three Keys to More Connected and Aligned Technology and Marketing Agendas https://www.digitalclaritygroup.com/connecting-content-marketing-experiences-three-keys-to-more-connected-and-aligned-technology-and-marketing-agendas/ https://www.digitalclaritygroup.com/connecting-content-marketing-experiences-three-keys-to-more-connected-and-aligned-technology-and-marketing-agendas/#respond Wed, 08 Apr 2015 16:35:32 +0000 http://www.digitalclaritygroup.com/?p=6486 It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices.  Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational... read more >

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]]> https://www.digitalclaritygroup.com/connecting-content-marketing-experiences-three-keys-to-more-connected-and-aligned-technology-and-marketing-agendas/feed/ 0 The Three Graces of the Digital Experience: Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences https://www.digitalclaritygroup.com/delivering-digital-experiences/ https://www.digitalclaritygroup.com/delivering-digital-experiences/#respond Sun, 14 Dec 2014 16:22:58 +0000 http://www.digitalclaritygroup.com/?p=5764 Fifteen years ago, world-renowned marketing professor Philip Kotler published Kotler on Marketing. He concluded the book with a section called “Transformational Marketing,” in which he discussed how the “new age of electronic marketing” would change the field. He predicted a fundamental rethinking of the ways that marketers identify, communicate, and deliver value to customers. As Robert Rose points out in... read more >

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]]> https://www.digitalclaritygroup.com/delivering-digital-experiences/feed/ 0 Marketers Feel the Need for Speed: The Path to Customer Experience Excellence Begins with Agility on the Web https://www.digitalclaritygroup.com/marketers-feel-the-need-for-speed-the-path-to-customer-experience-excellence-begins-with-agility-on-the-web/ https://www.digitalclaritygroup.com/marketers-feel-the-need-for-speed-the-path-to-customer-experience-excellence-begins-with-agility-on-the-web/#respond Wed, 12 Nov 2014 02:14:35 +0000 http://www.digitalclaritygroup.com/?p=5529 In the customer-centric era, success will come to those who can truly put the customer — not tools or technologies — at the center of everything they do. Organizations should carefully evaluate how they can help marketers optimize the core web channel and remove barriers to success, such as time-consuming implementations, long delays to launch... read more >

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