Having the right technology infrastructure is vital to an organization’s success in today’s digitally enabled world. Technology buyers embarking on a platform selection, whether it be for hardware or software, are spoiled for choice in the variety of products and solutions available from vendors across the globe. Should an organization decide to hire an external… read more >
Traditionally, enterprise software projects were all about up-front licenses and follow-on maintenance fees. For a software vendor or channel partner, success was to get the job done and get paid. Little importance was placed on building a good long-term working relationship with the customer. But, as software vendors move to the cloud and to subscription-based… read more >
Over the last ten years of big data excitement and hype the economics of the internet and of digital business have followed Tim O’Reilly’s simple dictum: “The guy with the most data wins.” This maxim has driven the decisions of the internet platform giants, fueled the explosive growth of a massive ad-tech ecosystem, and shaped… read more >
As many companies have already learned the hard way, training programs that grow, enhance, and rebuild their developers’ skills are crucial for long-term success in customer experience management (CEM) initiatives. Enterprises can address these issues by implementing innovative programs that train inexperienced developers and reskill more seasoned developers in the deployment of new CEM technologies…. read more >
Will it be “Ho, Ho, Ho” or “Oh, no, no” for retailers the 2016 holiday retail season? While holiday retail season is as important as ever – accounting for over 30% of annual revenue for some retailers – it’s getting ever harder to master, given the combination of budget constraints, tired infrastructures, changing consumer expectations,… read more >
Digital content delivers no value to businesses and consumers if it just sits on a shelf—physical or virtual—waiting for someone to find it. But a “shelf” is precisely where much unstructured information remains, robbing businesses of essential insights into their customers and business processes, and blocking key inputs to business decisions and actions. Connie Moore… read more >
Over the past decade, business process management (BPM) suites have made huge strides in automation by applying a simple concept – separating business and process rules from application code. With this approach, BPM software has streamlined and accelerated the deployment of business processes, providing a significant improvement over the traditional ways developers embed process and… read more >
Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. There were exceptions to this model – the first Niketown, for one, opened in 1990 in Portland, Oregon. However, while the advent of online shopping a few… read more >
The CEM (customer experience management) world has experienced a number of content management system (CMS) mergers and acquisitions, with whispers of others on the way. The acquisitions of Sitecore, Episerver, and Ektron by private equity firms are the most prominent recent examples. This activity will only increase over the next year or two, and the… read more >
Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management
The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.