Rich Media and Digital Asset Management – Digital Clarity Group https://www.digitalclaritygroup.com Helping leaders navigate digital transformation Sat, 09 Nov 2019 00:31:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://www.digitalclaritygroup.com/wp-content/uploads/2017/11/file-24529251.jpg Rich Media and Digital Asset Management – Digital Clarity Group https://www.digitalclaritygroup.com 32 32 6 Steps to Digital Asset Management Metadata Success https://www.digitalclaritygroup.com/6-steps-digital-asset-management-metadata-success/ https://www.digitalclaritygroup.com/6-steps-digital-asset-management-metadata-success/#respond Mon, 10 Jul 2017 23:13:06 +0000 http://www.digitalclaritygroup.com/?p=14306 A Guide to Getting it Right with Digital Asset Management Metadata You may be thinking: We have gotten this far without paying attention to metadata; is it really that important? The answer is an emphatic yes! Without a metadata schema and strategy specifically designed and implemented for your organization the risk of mistakes due to... read more >

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]]> https://www.digitalclaritygroup.com/6-steps-digital-asset-management-metadata-success/feed/ 0 Digital Asset Management Workflow Guide for Beginners https://www.digitalclaritygroup.com/digital-asset-management-workflow-guide-for-beginners/ https://www.digitalclaritygroup.com/digital-asset-management-workflow-guide-for-beginners/#respond Mon, 10 Jul 2017 23:04:26 +0000 http://www.digitalclaritygroup.com/?p=14300 A Guide to Getting it Right with Digital Asset Management Workflows Successful planning, implementation, and communication around workflow configuration will make or break the adoption of a new Digital Asset Management system. Created by Cathy McKnight, this Guide is for all team members involved in the process of digital asset management (DAM). Whether you are... read more >

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]]> https://www.digitalclaritygroup.com/digital-asset-management-workflow-guide-for-beginners/feed/ 0 Rich Media Shines in the Era of Engagement: Marketers Turn to Digital Asset Management https://www.digitalclaritygroup.com/rich-media-shines-in-the-era-of-engagement-marketers-turn-to-digital-asset-management/ Sun, 01 Sep 2013 13:07:08 +0000 http://www.digitalclaritygroup.com/?p=4187 Tools for managing rich media – commonly called digital asset management solutions, or DAMs – have existed for many years. Today, the term DAM is applied to applications that can vary widely in terms of functional sophistication, cost, and integration with other applications. A DAM solution can range from lightweight tools for image manipulation and... read more >

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]]> The Rich Media Revolution. Why the Path to Engagement Begins and Ends with Online Video. https://www.digitalclaritygroup.com/the-rich-media-revolution-why-the-path-to-engagement-begins-and-ends-with-online-video/ Sun, 01 Sep 2013 13:05:22 +0000 http://www.digitalclaritygroup.com/?p=4185 In this paper Allen Bonde examines the essence of β€œnew” engagement, especially when targeting increasingly distracted business-to-business (B2B) buyers and influencers. Allen looks at the power of digital storytelling and the new formula for engaging in the rich media world, and then lays out the business case for investing in video marketing. The paper reviews... read more >

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