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1_31_13 DCG Infl Str Decisions

Increasing strategic influence in IT

Everywhere you turn, you find people who are ready to give you the secret on how to be more “strategic” – or at least after you hire them or buy their books. However, despite all the amazing claims, I really don’t believe that IT influence depends on where you sit, who you report to, whether… read more >

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Ubiquitous computing is coming to a forehead near you

The just concluded Consumer Electronics Show (CES) and related recent announcements illustrate the speed and inevitability of the transition to ubiquitous computing and connectivity. As we noted in our DCG Insight paper on ubiquity and the mobile shift, ubiquity means more things become not only computerized but also connected to each other, to the cloud,… read more >

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All content is now marketing – managing change better

Remember back in the day when a change to the legal terms of service of a popular online service really meant something meaningful?  No?  Yeah, I don’t either. Remember the introduction of Edgerank; Facebook’s new algorithm that filters your posts from most of your “network” unless they receive a high level of engagement? Remember how… read more >

Video: How to select a web content management system

We advise on quite a few technology selection projects at DCG, and web content management systems are the most common type. In the CMS-Connected video below, I lay out our 8-step process, and I highlight some of the key ingredients to a successful outcome. Here are a few of them: Identifying focal needs, or the… read more >

2013 predictions

Peering into 2013

With every New Year come the dreams and predictions of what the next 365 days will bring. The DCG team has pulled together a few of our own predictions (and wishes) for 2013 … The web content management (WCM) nomenclature fog will (finally) begin to lift, as bigger vendors further embrace some variation of CEM… read more >

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Eloqua acquisition a step in right direction . . . for Oracle

Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >

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In 2013, I wish…

I recently participated in a great idea that the good folks over at CMS Wire are running with: they’ve reached out to dozens of folks in the content management industry and have asked them to provide a few sentences about what they wish for the industry in 2013. They are posting one wish per day throughout the… read more >

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Does BYOD = loss of freedom?

The BYOD – bring your own device – discussion seems to be on everyone’s radar as something to “tackle” at his or her organization. Whether from an employee engagement perspective of interacting with employees on “non-corporate” devices, to IT’s concerns about security and IP protection, it is a top of mind topic for companies around… read more >

Ubiquity Signage

To understand mobility, think ubiquity

The “mobile shift” is the most profound and wrenching technological transformation since the advent of the personal computer (at least). It is also one of the most widely misunderstood. Fundamentally, the mobile shift is not about smart phones and tablets. It is not about iOS versus Android, the flailing of RIM, the prayers of Microsoft,… read more >

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Hitting the mark

Most people understand the importance of knowing your audience. Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests. Misjudge your audience and… read more >

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