The more channels that emerge for customer engagement, the more omnichannel strategy becomes important, and content is arguably the heart and soul of every strategy. How does a CMS support omnichannel? Scott Liewehr talks it over with Tyler Pyburn on the latest episode of CMS Connected. CMS-Connected is a monthly news and commentary show covering the… read more >
In this episode of Just Clarity, Cathy McKnight and Connie Moore explore the topic of Business Project Management as a core CEM competency.
This month on CMS-Connected, Scott Liewehr and Tyler Pyburn discuss the EU’s General Data Protection Regulation (GDPR). Digital Clarity Group Co-founder and Principal Analyst Tim Walters has written and spoken extensively on GDPR in recent months. The General Data Protection Regulation (GDPR) places significant new and expanded restrictions on the collection, use, storage, sharing, and… read more >
In this episode of Just Clarity, Digital Clarity Group’s Jill Finger-Gibson and Jake DiMare discuss the Salesforce acquisition of Demandware.
In this episode of the Just Clarity, Digital Clarity Group’s podcast, Jake DiMare and Tim Walters unpack 5 myths about the GDPR, EU’s new general data protection regulations.
In this episode of Just Clarity, the Digital Clarity Group podcast, Connie Moore and Jill Finger Gibson explore the topic of Direct to Consumer E-Commerce and how it’s changing as a result of the rapidly evolving field of Customer Experience Management. Transcript: Direct to Consumer E-Commerce Connie Moore (CM): Hello, you’re listening podcasts from Digital… read more >
This month on CMS-Connected, Scott Liewehr and Tyler Pyburn welcomed Digital Governance Advisor & Author Lisa Welchman to discuss content chaos and best practice solutions. Lisa began her career in Silicon Valley in 1995, literally writing HTML for Netscape, and was a program manager for Web publishing at Cisco Systems. In 1999, she founded a consultancy… read more >
Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore what it takes to pull together the right project team for selecting complex new marketing technology for the organization. Pulling together a great technology selection team: Transcript Connie Moore (CM): Welcome to our podcast on CMS… read more >
Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >
In case you missed it, last week Scott Liewehr and Tyler Pyburn discussed Digital Clarity Group’s recent report covering Digital Transformation in Higher Education on The CMS Connected Show. In it, Scott gives a general overview of the research and shares the key findings: DOWNLOAD THE REPORT Delivering an experience – rather than publishing content… read more >
