When: Sep 29 – Oct 1, 2015
Where: Hilton The Hague, The Netherlands

Even in today’s connected world, face-to-face interactions still power business. CMO Digital Leaders Europe Summit works closely with a select number of senior decision makers to identify the core industry themes. From case studies that lift the lid on operations inside leading organisations, to collaborative sessions that focus on real life challenges and future technology innovations; this event’s interactive programmes ensure you remain engaged throughout your entire summit experience. Individual participant’s programmes also include a series of one-to-one meetings with the solution providers of their choice. This is an opportunity to listen, learn and build relationships for today and tomorrow.

Digital Clarity Group serves as the analyst partner for the GDS CMO events. Delegate participation is by invitation only.

Scott Liewehr, and Tim Walters and Cathy McKnight lead roundtables, moderate panels, and conduct workshops at the summit.

Customer Centricity: Turning Customer Experience into Competitive Advantage

Moderated by Tim Walters

• Overcoming the alignment of departments to recreate and shift organisational culture.
• Customer journey mapping: How do they really want to talk to your brand?
• Drive customer experience with actionable social CRM, how are you empowering your top influencers and advocates?
• Understanding your customer: how can you better connect customer data to every element of marketing?
• Ways to create value commercially and reputationally at the interface between employee and customer.
• Creating internal strategic partnerships to drive employee experience, in turn, driving customer experience.
• Explore the effects that systems and technologies are going play in determining employee and customer experiences.
• How digital can help to deliver better and more personal customer experience
• How to combine digital and people driven service interaction

Omni-Channel

Moderated by Scott Liewehr

• How does a consistent omni-channel brand experience inspire loyalty?
• Lead Generation & Getting the most from you social media channels.
• How do you maintain a seamless omni-channel customer experience?
• Targeting and Personalization: The importance of offering omni-channel experience to users across multiple channels/ platforms.
• ROI: With an ever-increasing number of channels, how can brands efficiently measure and credit the influence of touch points?
• Social Metrics for omni-channel: What Likes, Retweets and Followers Mean

Analytics & Attribution

Moderated by Cathy McKnight

• Big data vs. smart data: Using analytics data to drive advertising ROI.
• Connecting online & offline: How do you turn data into actionable insights?
• How data created storytelling can drive action and results.
• What are the strategies for creating more targeted and personalised marketing campaigns?
• A new role “Chief Data Officer”?
• What analytical capabilities do you need in-house, out-sourced or via a partner?
• Making data the organizations main currency – what functional areas should be following this?
• Data driven KPI’s and governance – what is important?
• Next step – predictive analytics: Harness Predictive Power for Personalized Customer Experiences