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Customer Experience Leaders Must Step Up to the Cybersecurity Challenge

An Interview with a Cybersecurity Expert

Why must chief marketing officers pay more attention to cybersecurity issues in 2017?

Because cybersecurity, customer privacy, and trust are interconnected subjects that should and will soon matter to marketing organizations. What’s more, the topic is quickly moving from “below the radar” to high visibility as multi-national companies prepare for compliance with the European Union’s General Data Protection Regulation (GDPR)

Connie Moore discusses the issues with Juanita Koilpillai, CEO and founder of Waverley Labs, a cybersecurity software and services company. Their conversation focuses on two nascent but important trends for 2017:

  1. Cybersecurity collaboration among chief risk officers (CROs), chief security officers (CSOs), chief information officers (CIOs), and chief marketing officers (CMOs).
  2. The implementation of a software defined perimeter (SDP) as a complement to fixed cybersecurity architectures.

Ms. Koilpillai is  a co-founder of the Digital Risk Management (DRM) Institute, a nonprofit organization established to expand the dialogue and knowledge about cybersecurity by helping business and technology leaders realistically determine what types of cybersecurity risks they face and what can be done about them.

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