BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Digital Clarity Group - ECPv4.9.10//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Digital Clarity Group X-ORIGINAL-URL: X-WR-CALDESC:Events for Digital Clarity Group BEGIN:VTIMEZONE TZID:America/Halifax BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20180311T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20181104T050000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20180301 DTEND;VALUE=DATE:20180302 DTSTAMP:20191109T043344 CREATED:20180208T125652Z LAST-MODIFIED:20180208T125652Z SUMMARY:Webinar: Unified Audiences Are the Key to Digital Advertising in 2018 DESCRIPTION:11:00 am PT / 2:00 pm ET \n hbspt.cta.load(244471\, 'cfc0e541-20f9-45b3-a756-bd903f262420'\, {}); \n96% of B2B marketers say that their digital advertising campaigns lead to waste because their advertising inevitably reaches a significant number of people outside of their intended target. Traditional advertising that’s wasteful\, the rapidly evolving B2B buying environment\, and the profile of today’s B2B buyer all press for a new approach to digital advertising — one that’s more effective because it delivers targeted\, relevant\, trustworthy ads. This webinar explains why the concept of unified audiences is the key to effective B2B digital advertising in 2018. \nDCG’s Cathy McKnight shares the virtual stage with speakers from RecruitMilitary and Salesforce. They explain that a unified audience brings together three types of data-rich audiences: those you want to know (the anticipated audience)\, those you know (the addressable audience)\, and those you can measure (the measurable audience). You’ll learn about the benefits of unifying these audiences and the data about them. You’ll also gain an understanding of how to execute by integrating technologies for advertising\, marketing\, and customer relationship management to automate and deliver digital ads that your customers will appreciate. \n URL: ATTACH;FMTTYPE=image/jpeg: END:VEVENT END:VCALENDAR