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X-WR-CALDESC:Events for Digital Clarity Group
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DTSTART;VALUE=DATE:20170919
DTEND;VALUE=DATE:20170920
DTSTAMP:20191109T060642
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SUMMARY:Webinar: The Cure for Marketing Fatigue in Life Sciences: How Customer Journeys Pave the Way to Better Experiences
DESCRIPTION:1:00 pm ET \n hbspt.cta.load(244471\, '39c2601a-15fb-49cb-9454-e4f17108144d'\, {});  \nIf you are a marketing leader in life sciences responsible for acquiring\, onboarding\, engaging\, and retaining patients and health care providers\, this webinar is for you. \nMarketing is already challenging for life sciences companies. There’s the complex landscape of patients\, influencers\, practitioners\, and channels\, plus highly regulated operating environments. Adding to the pressure: Marketing expectations are also ramping up as today’s patients and physicians expect the same level of digital engagement they experience as when they bank\, shop\, and travel as individual consumers. Savvy marketers in life sciences must go beyond conventional campaign-based marketing\, especially as patients and physicians tune out due to fatigue with endless print and broadcast. Leaders are borrowing a page from the digital playbooks in consumer industries and turning to customer journeys to bring new thinking to their marketing strategies and programs. \nJoin Connie Moore\, Senior Vice President of Research for Digital Clarity Group\, and Gina Mencias\, Global Group Manager for Roche Diabetes Care\, for unique insights into customer journey strategies and how they can change the ways that life science marketers engage audiences and increase the value of their marketing investments. \nRead Connie’s post on journey strategies for life sciences marketers on the Salesforce blog for more insight and guidance. \n
URL:https://www.digitalclaritygroup.com/event/webinar-life-sciences-customer-journeys/
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