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X-WR-CALNAME:Digital Clarity Group
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X-WR-CALDESC:Events for Digital Clarity Group
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DTSTART;VALUE=DATE:20170126
DTEND;VALUE=DATE:20170127
DTSTAMP:20191109T102728
CREATED:20170116T181237Z
LAST-MODIFIED:20170118T154933Z
UID:13294-1485388800-1485475199@www.digitalclaritygroup.com
SUMMARY:Webinar: Turn Every Campaign Into a Journey: Advice from an Industry Analyst
DESCRIPTION:1:00 pm ET / 10:00 am PT\nhbspt.cta.load(244471\, 'b88e2c4c-bb05-420c-846b-c78d7442fc04'\, {});\n\n\nWell-designed customer journeys deliver the connected experience that customers crave. For this reason\, journeys are keys to increased customer satisfaction\, retention and engagement. With customers firmly and forever in control of their digital relationships\, it’s time to move away from traditional marketing that forces customers down a path that’s predetermined by marketers\, funnels\, and campaigns that are locked in social\, email\, and web silos. \nYou’re excited about shifting away from disparate marketing campaigns and embracing connected customer experiences. But how do you get started? \nGet the answers from Cathy McKnight in this webinar hosted by the American Marketing Association and sponsored by Salesforce. Cathy draws on Digital Clarity Group’s research and experience helping companies incorporate journeys into their efforts to transform customer engagement.  In this webinar\, you’ll learn how to: \n\n\nAssemble a “journey team” with the right people who can work together to visualize the optimal customer experience\nPrioritize which journeys and customer interactions to tackle first\nUnderstand customer expectations and align those with your business goals\nUtilize journey tools and technologies to get the best results\n\n\n
URL:https://www.digitalclaritygroup.com/event/webinar-turn-every-campaign-to-customer-journey/
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