Jake DiMare, Digital Clarity Group’s Head of Marketing, was quoted today in an article about Hubspot’s eighth annual report on the state of inbound marketing.

About 45 percent of the respondents have 10 or less employees. Only 8 percent were larger than 1,000 employees and only 3 percent are billion-dollar-plus earners.

“If you asked senior marketers at consumer brands in the Fortune 500 their response would be, ‘Sure, inbound has a role, but it’s obvious where our marketing spend is going,'” DiMare said.

Walmart, currently No. 1 on the Fortune 500, spent $2.09 billion on advertising alone in 2015. “On the other hand,” DiMare said, “if Walmart has an inbound strategy, it’s invisible.”

DiMare said larger enterprises spend more on things like advertising, channel partnerships and product placement.

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