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Managing the New Marketing Complexity: Integrated Cloud Services Pose an Attractive Alternative for Some

The marketer’s job has never been harder. The proliferation of consumer touchpoints and the adoption of disruptive technologies such as smart mobile devices have vastly increased and complicated the marketer’s workload. In response, today’s marketers can draw upon an ever-growing arsenal of software solutions, but the very real danger is that marketers and their IT colleagues can be swamped by the resulting technological complexity. Managed, integrated cloud solutions can relieve the technology burden for some organizations and allow marketers to concentrate on the core tasks of producing engaging content, creative differentiation, and strategic insights.

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