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DCG research and articles about: application

little-dog-big-dog

What does “enterprise” and “midmarket” really mean for CEM?

Traditional market segmentations – by gross revenue or number of employees – are useful for sizing a market and calculating technology spend. But what does “enterprise,” “midmarket,” or “SMB” really mean for software solutions? DCG has just released two Insight Papers that address this question and attempt to pin down the enterprise and midmarket requirements… read more >

Digital Clarity Group

Is a WCM game-changer brewing In Basel? (On the appification of applications)

Basel-based Magnolia CMS has many of the trappings of the typical small software vendor. Foosball table? Check. Team dinners at a long communal table? Check. Smart, hard-working co-founders who complete each other’s sentences and still radiate enthusiasm over a decade after the company’s launch? Jawohl! Design magazines in the WC But then, the Foosball table… read more >

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