Historically, technology vendors have had ‘reseller’ channels, the sole purpose of which being to sell as quickly as possible as many licenses as possible for the vendor. As such, the vendor has long measured success solely on the basis of revenue generated by a particular channel partner. Quite simply, the technology vendor hopes that the… read more >
DCG research and articles about: Channel Partners Conference & Expo
March 16-18, 2016. Las Vegas, NV, USA. Analyst attending: Alan Pelz-Sharpe. Event website: Channel Partners Conference & Expo read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.