Big Data is all the rage, yet many organizations are struggling to move beyond the hype and apply big data analytics in practical, measured steps. First, most big data investments to-date ($10 billion and counting according to IDC) have focused on “upstream” systems and tools for technical folks vs. apps and tools for people who… read more >
If you follow the issues of the day in the customer experience management (CEM) arena, you are undoubtedly familiar with the theme of the CMO-CIO relationship, or the lack thereof. Those who hold those titles, depending on what you read, are; putting the customer at the center of everything, or dead, or gaining in budget influence, or disconnected from each… read more >
Digital Clarity Group hosted the first-ever Digital Pulse Summit in Boston on October 16 – 17. Business leaders, digital marketers, customer experience champions, content marketing strategists, IT professionals, and marketing technologists came together for two days of workshops, inspirational keynotes, focused sessions and networking. Conference attendees sought a greater knowledge and understanding of the digital… read more >
At this past week’s TechEd 2013 event in Las Vegas, SAP signaled loud and clear that it’s betting big on big data and positioning its HANA technology as a platform for growing the company’s ecosystem of app providers and developers. In addition to the announcement of new design services, cloud offerings, and enhanced access to… read more >
Wednesday September 18 2013, New York – Scott Liewehr, President & Principal Analyst at Digital Clarity Group, will deliver the keynote speech at the Digital Disruption: Financial Services Conference in New York City this month. In addition to his keynote on digital trends, Scott will also be part of a expert panel facilitated discussion alongside… read more >
I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in mid-October). But what’s interesting is that the small data philosophy also applies to design and advertising and how we… read more >
At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >
Monday August 19, 2013, New York – Digital Clarity Group Partner and Senior Analyst Robert Rose was recently interviewed for CMO.com. Covering topics from Big Data to social ROI, Robert gave CMO readers insight into how content marketing can be effectively leveraged for increased business success. As an expert in content marketing, Robert Rose discussed the… read more >
On the July episode of CMS-Connected, DCG’s President Scott Liewehr discussed the launch of the ground-breaking Guide to Service Providers for Web Content and Customer Experience Management. The 271-page report is the first and only comprehensive reference available on the market to help organizations make sense of the digital agency and systems integrator landscape. It… read more >
We all know the high-profile successes of consumer brands like Audi, Nike, Old Spice, and Pepsi on social media – for awareness and engagement, and increasingly, for driving social commerce. (See the Facebook Studio winners here and Shorty Awards for best use of Twitter here.) The trend to leverage social media for engagement continues as a… read more >
