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DCG research and articles about: CMO

Digital Clarity Group

Inbound Perspective Helps Marketers Channel Their Inner Customer

As I get ready to co-host and speak at next week’s Inbound Marketing Summit (IMS) in New York I’ve been thinking a lot about the “state of Inbound Marketing,” especially since that’s the subject of one of the panels I happen to be moderating.  It’s been a few years since the inbound movement arrived on… read more >

Social CRM

In search of real, practical Social CRM

The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye.  But here we are, a dozen years after the… read more >


Big Data & Marketing – Beware the Trap!

Embracing the “Big Data” wave before we understand where we’re going may be the biggest mistake that marketers will make since we were told sock puppets would make good company spokesmen. There is a well-worn quote most often attributed to Danish physicist Niels Bohr that says “prediction is difficult, especially about the future”.   But make… read more >


If the CMO is the new CIO – We Should All Say Uh-Oh!

If you haven’t noticed there’s great buzz afoot over a recent report where analyst Laura McLellan concluded that by 2017, the CMO will spend more on IT than the CIO.  This proclamation is going the technology/marketing wonk version of viral. Even Michael Lazerow used it in his New Beginnings post explaining why he was super-excited… read more >

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