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DCG research and articles about: CMS selection

Headless businessman with dark clouds

Should we go with a headless content management system?

If you are involved with your organization’s content management system in any capacity, you have probably heard the term “headless CMS” bantered about and have wondered what the heck everyone was talking about. Here’s the answer: headless is a (not-so-new) “new” approach for architecting web content management that has roots in decoupled content management systems…. read more >

Hand heart

Dating and love and CEM

Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc.  If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >

stepbystep-orange

Step-by-step is the best approach to a successful technology selection

Like so many things in life, taking the time to plan “it” out – whatever “it” is – almost always leads to a more successful outcome. In the case of a technology and implementation partner selections, it is an absolute that the selected partner(s) will be a better fit if the decision is made in… read more >

Digital Clarity Group

8 Step Technology and Implementation Partner Selection Tool

Looking for a new technology? Perhaps a new web content management (WCM),  or digital asset management (DAM) solution, or a digital marketing platform (DMP) platform? This tool will guide you through an eight-step process to help you select the right fit technology and implementation partner. Simple and easy to follow, DGC’s technology and service provider selection… read more >

Digital Clarity Group

A few tips on how to negotiate the right price for CEM technology

Most analyst firms stay well clear when it comes to the tricky topic of prices for technology. The assumption is that vendor clients of the analyst firm may take umbrage – so the mysterious work of finding out what a new software product/project will actually cost is left to the buyer to fathom out. So,… read more >

premium-research

Service Providers – Europe

Are you selecting an agency or a systems integrator for your WCM or CEM project? Digital Clarity Group covers 45 service providers in Europe, and provides best practices for Service Provider assessment.

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Requirements Gathering: A critical part of the technology selection journey

So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >

Free Developer Report

Five Crucial Lessons Learned in Content Management System Selections

One of the most important actions an organization can take when tackling a new initiative is to learn how to avoid the gotchas — know the pitfalls, the lessons others have learned, and the best practices derived from the experiences of those who have done it successfully (and not so successfully). Learning from others is particularly important when selecting… read more >

apple-watch-hp-orig

Apple Watch and a new kind of “systems integration” for CEM

In a recent piece on his Asymco blog, Horace Dediu tackles the question of how to predict what category Apple might enter next. (Specifically, whether they will build a car.) However, I think the piece exposes some essential but overlooked elements of customer experience management. It ought to be required reading for anyone involved with… read more >

butterflies-in-cocoons-emerging

Embrace the opportunity of your CMS vendor’s acquisition

Sometimes changes are good – a job promotion, a new home, going somewhere exotic on vacation. Other times change can be the source of anxiety and agita – a job promotion, a new home, going somewhere exotic on vacation. In any case of change, there is always an upside if you look for it –… read more >

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