For decades, organizations have invested heavily in technologies that automate business processes, manage unstructured content, and track crucial customer and product data. For example, ERP, CRM and a litany of other enterprise suites, plus content and data management technologies, websites and digital channels (and many more tools) — have helped organizations differentiate their products and… read more >
Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >
B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management is the first in a series of reports based on Digital Clarity Group’s 2017 Voice of the Marketer research. B2B marketers know that harnessing the power of content in the digital era is no easy feat. The need to fill and refill… read more >
“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >
Meet with Scott Liewehr and Cathy McKnight at Adobe’s digital marketing conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies.
Cathy is presenting in a session entitled Managing Cross-Channel Experiences: How Ready Are You? Cathy provides guidance on how to see changes in processes, technology, and trends as constant opportunities to evolve business, rather than individual events that need to be managed.
Celebrity keynoters include Sir Richard Branson and Leslie Jones. Digital leaders from brands including Sprint, True Value, Lenovo, National Bank of Canada, Swisscom, and Subway will share experience-based insights. Breakout sessions are organized into focused tracks, and the event offers opportunities to meet with Adobe implementation partners.
Contact us to arrange a meeting with Scott or Cathy.
The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.
Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer journey.
Cathy will also moderate three panels:
Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:
Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:
Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it really thing in technology if it doesn’t have an acronym? A single page application, in the simplist of definition, is when a… read more >
“What is a customer journey map?” would seem to be a fairly self-explanatory question. A customer journey map is a diagram/infographic/flowchart the depicts the steps customers go through to engage with a company. Journeys can show the path to buying goods or services or gather information. Simple, right? Not so fast. Sure, a customer journey map is a… read more >
Engaging with customers in their language is essential to delivering great experiences. And that engagement is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding. Creating great content is no easy task in one’s native language. It’s… read more >
Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >
