Customer Experience Management – It’s a big deal. And it’s important. That’s why we’ve created the Guide to Service Providers for Web Content and Customer Experience Management – the 2014 North American update to research originally published in 2013. Service providers are an integral part of any CEM implementation. So integral, in fact, that without… read more >
For decades “It’s got a good beat and you can dance to it” or some variation of that sentence was heard over and over on American Bandstand’s Rate-a-Record segment – often in complete disregard as to whether you actually could dance to the tune in question, good beat, or not. Arbitrary and subjective, these ratings… read more >
So you need a new … WCMS? Marketing automation platform? Ecommerce solution? Where not to start. Many companies will start their technology or service provider selection process by sending out a blind RFI (request for information) or RFP (request for proposal) without so much as picking up the phone to introduce themselves and the opportunity,… read more >
June 26, 2014, Den Haag, Netherlands. Customer Experience Management, Tim Walters, Ph.D. Event website: EPiServer Customer and Partner Day read more >
June 24-26, 2014, Basel, Switzerland. Making the Transition From WCM to CEM – And Why Resistance Is Futile, Tim Walters, Ph.D. Event website: Magnolia Conference 2014 read more >
A Proof of Concept (PoC) and “Bake-Off” are not the same thing, although many people treat them as such. To clarify, a “Bake-Off” is a pitting of two or more vendors against each other to compare their products and services, supposedly providing a side-by-side comparison of compatibility and capability with the intent on selecting a… read more >
We are proud to announce that the European edition of Digital Clarity Group’s 2014 European Guide to Service Providers for Web Content and Customer Experience Management is out. Research for the Guide began in September 2013 and included: Identifying and connecting with over 150 service providers: advertising agencies, digital/interactive agencies, marketing communications agencies, and systems integrators… read more >
Our latest Insight Paper, The CEM Imperative: Customer Experience in the Age of the Empowered Consumer, establishes that customer experience management is no longer an option, a nice-to-have, or a remote step in the five year strategic plan. On the contrary, the mobile and social empowerment of consumers makes CEM an inescapable, compulsory, and essential… read more >
Given that it’s the middle of February (can you believe it?), it’s a tad late to be making predictions for 2014, but I figured it would still be okay if I referenced 5, er 6, web content management (WCM) industry predictions I made last month on January’s episode of CMS-Connected. To cut to the chase,… read more >
Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought. Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >
