With the explosion of digital initiatives over the past couple of years the worlds of advertising, marketing and technology have been on an undeniable collision course. Creative strategies that would once have taken months to execute are now live and kicking within seconds. Publishing technology has been overhauled and democratized, lucrative advertising brokerages are being… read more >
DCG research and articles about: consulting
This past month HP Enterprises spun off its professional services division to Virginia-based Computer Sciences Corporation (CSC); a move most people agree was smart and even overdue. In fact, HP’s professional services division, in large part derived from its 2008 costly acquisition of Ross Perot’s EDS consulting firm, was never a good fit at HP…. read more >
Historically, technology vendors have had ‘reseller’ channels, the sole purpose of which being to sell as quickly as possible as many licenses as possible for the vendor. As such, the vendor has long measured success solely on the basis of revenue generated by a particular channel partner. Quite simply, the technology vendor hopes that the… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
What Our Clients Say
Digital Clarity Group has exceptional resources that are professional, deeply knowledgeable, experienced, and highly supportive... read more >
IT Director of Applications,
Presbyterian Homes and Services