EMC World 2016
May 2-5, 2016. Las Vegas, NV, USA. Analyst attending: Alan Pelz-Sharpe. Event website: EMC World 2016 read more >
DCG research and articles about: content management
VIDEO: SDL’s plans to divest parts of its marketing suite
In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >
Content Marketing and Audience Development in 17 minutes 57 seconds
Need a crash course in agile marketing, audience development, and content marketing? In three related videos hosted by EPiServer, Tim Walters covers the basics and explores the relationships between these contemporary marketing practices. In Content Marketing: the New Customer Engagement Model, Tim examines content marketing as a response to information glut in the era of customer centricity. The… read more >
Content Management: The Hub for Systems of Engagement
Much research points to the failure of first-generation customer experience management (CEM). DCG believes that there are several interrelated factors at work, including senior management that proclaim the strategic importance of CX but do not back it up with adequate budgets or resources, as well as their tendency to treat customer experience management as a… read more >
Digital Asset Management Round-Up, December 2015
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers SAP hybris’ latest DAM integration with CELUM, as well as Canto and inMotionNow partnering up to bring much needed workflow to the process of digital… read more >
J. Boye CMS Expert North America Group
January 14-15, 2016. Washington DC. Analyst attending: Cathy McKnight Event website: J. Boye CMS Expert North America Group read more >
Web Content Management Round-Up, October 2015
What’s new in Web Content Management? In this WCM Round-up we take a look at the Gartner’s WCM Magic Quadrant, discuss challenges of managing content in Higher Ed, contemplate Drupal 8 upgrade path, take note of the new OpenText partner program, dotCMS webinars and upcoming industry conferences… read more >
Dell Buys EMC: A Sweet Dream or October Nightmare?
Technology and market research analysts who track the enterprise content management (ECM), business process management (BPM), case management, and information governance spaces awakened to a huge surprise last week—Dell was making overtures to buy EMC and EMC was just fine with that outcome. Really??!! This was a head snapping, attention grabbing news item if there… read more >
Gilbane Content and Digital Experience Conference 2015
December 1-3, Boston, MA, USA. Foundations for the strategic selection of a Service Provider partner, by Cathy McKnight Holistic Customer Experiences Require Fundamental Change, by Connie Moore Global Experience Management: Analyst Views on Trends and Practices, by Mary Laplante How to Integrate the Content and Commerce Experience, by Jill Finger Gibson Event website: Gilbane Content… read more >
Back to the Future — Of Technical Documentation Content
Digitally empowered consumers and the subsequent imperative for customer experience management have profound implications for technical writers and other documentation professionals. Next week, I have the pleasure of taking part in SDL’s event in London on the Future of Technical Documentation. In my presentation, I’ll first review how the forces of digital disruption (especially mobile… read more >
