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DCG research and articles about: customer engagement


The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

Not only is Snapchat able to attract youthful audiences, but it’s also able to engage them. Millennials spent nearly six hours on Snapchat every month last year, according to “The 2015 U.S. Mobile App Report,” by comScore, and Snapchat states that more than 60% of its more than 100 million daily users create content every… read more >

livefyre Adobe2

Adobe and Livefyre, engaged to be married

Earlier this week Adobe announced it was taking its relationship with Livefyre, the cloud-based content marketing and engagement platform, to the next level by acquiring the firm for an undisclosed amount. The acquisition, expected to officially close in the coming months, will enable Adobe Marketing Cloud customers to increase their content velocity by integrating real-time,… read more >


5 Global Trends that Will Transform Your Business for the Digital Enterprise

April 13, 2016 at 10:00 am ET/ 3:00 pm CET. Online webinar moderated by Connie Moore read more >

Digital Clarity Group

DCG Podcasts: Why Did Pitney Bowes Acquire Borderfree and Real Time Content?

For a 95-year old company with deep roots in print postal services, adapting to today’s digital world is a formidable challenge.  Yet Pitney Bowes, the US-based, 10,000 employee company, has been making some strategic moves lately in order to do just that. In this podcast, Connie Moore and Jill Finger Gibson review Pitney Bowes’ recent… read more >

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