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DCG research and articles about: DAM

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Requirements Gathering: A critical part of the technology selection journey

So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >

Digital Clarity Group

DCG Podcasts: Requirements Gathering for a Technology Selection

April 2015 – Connie Moore and Cathy McKnight discuss the importance of requirements gathering in a technology selection project, and provide some pointers and great advice for gathering and prioritizing requirements for a technology selection.  

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Henry Stewart DAM NY 2015

May 7–8, 2015. New York, NY, USA. Event website: Henry Stewart DAM NY 2015 read more >

Digital Clarity Group

DAM essential to customer journey

Content is an essential element to today’s marketer. A study by the CMO Council on B2B Content Marketing reports that the most important characteristics of valuable content are the breadth and depth of the information (47%), ease of access, understanding and readability (44%) and originality of thinking and ideas (39%). CMI research shows that 86% of B2C… read more >

Free Developer Report

Rich Media Shines in the Era of Engagement: Marketers Turn to Digital Asset Management

Tools for managing rich media – commonly called digital asset management solutions, or DAMs – have existed for many years. Today, the term DAM is applied to applications that can vary widely in terms of functional sophistication, cost, and integration with other applications. A DAM solution can range from lightweight tools for image manipulation and… read more >

Digital Clarity Group

Scott Liewehr quoted as expert in WEM

Scott Liewehr, President and Principal Analyst at Digital Clarity Group, was cited as an expert in the latest OpenText press release for Web Experience Management. He says: The new version of OpenText WEM is clearly not the Vignette of long ago. OpenText’s offering now includes some of the most advanced DAM functionality as well as… read more >

Free Developer Report

Tapping the Potential of Rich Media for B-to-B Marketing

Great customer engagement relies on creating the most compelling content, and delivering it on the right channel – at the right time. Which is why the future of Web content management is rich, and the future of CRM is social. In this paper Allen Bonde explains how organizations can get ahead of this curve. Key… read more >

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