Dx3 Canada
March 2-3, 2016. Toronto, Canada. Analyst attending: Tiffany Elliot Event website: Dx3 Canada read more >
DCG research and articles about: digital marketing
Salesforce Connections 2015
June 16-18, 2015. New York, NYC, USA. Event website: Salesforce Connections 2015 read more >
Connecting Content Marketing Experiences: Three Keys to More Connected and Aligned Technology and Marketing Agendas
It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices. Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational… read more >
CMO Digital Marketing Leaders Summit
June 1-3, 2015. Austin, Texas, USA. Scott Liewehr, and Tim Walters lead roundtables, panels, and workshops. Event website: CMO Digital Marketing Leaders Summit read more >
CMO Summit Europe
May 12-14, 2015. Dublin, Ireland. Scott Liewehr, Tim Walters, and Cathy McKnight lead roundtables, panels, and workshops. Event website: CMO Summit Europe read more >
CMO Summit US
April 13-15, 2015. Miami, FL USA Scott Liewehr and Tim Walters lead roundtables, panels, and workshops. Event website: 4th CMO Summit US
The Three Graces of the Digital Experience: Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences
Fifteen years ago, world-renowned marketing professor Philip Kotler published Kotler on Marketing. He concluded the book with a section called “Transformational Marketing,” in which he discussed how the “new age of electronic marketing” would change the field. He predicted a fundamental rethinking of the ways that marketers identify, communicate, and deliver value to customers. As Robert Rose points out in… read more >
Beyond Marketing: Why Digital Disruption Requires a Deeper Transformation
The forces of digital disruption have toppled established business models, magnified the significance of digital channels and competences, and initiated the “customer-centric era.” CMOs and their marketing organizations would seem to be ideally positioned to lead organizational response, as they typically own the customer relationship and have developed sophisticated methods for understanding and communicating with… read more >
Adobe Summit EMEA 2014
May 14–15, 2014, London, UK Managing the New Marketing Complexity, Tim Walters, Ph.D. Event website: Adobe Summit EMEA 2014 read more >
Digital Pulse speaker, Randy Woods, featured in CMSmyth
Thursday October 17 2013, New York – Day 1 of the Digital Pulse Summit finished yesterday, and there is already buzz about the conference. Digital Pulse speaker Randy Woods of non~linear creations was featured in an article by CMSmyth. At the conference, Woods spoke about real-life customer experience management and digital marketing case studies. Jeff Cram… read more >
