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DCG research and articles about: digital transformation

Digital Clarity Group

Digital Clarity Group Research Shows Higher Education Institutions At Risk with Slow Shift to Customer Experience Management

April 28, 2016, New York – Digital Clarity Group (DCG), the award-winning research and advisory firm focused on customer experience management (CEM), today released new insights on the state of digital engagement in higher education. The analysis, based on original research conducted by DCG, has been published in a new report entitled Digital Transformation in… read more >


Higher Ed Slow To Shift to Digital Experiences

According to Digital Transformation in Higher Education, delivering “experiences” to education customers — above and beyond publishing content — remains “aspirational” for public universities. For example, people involved in content development — web managers, marketers and other decision-makers — know they should be doing more to engage prospective and current students. But they’re simply “overwhelmed… read more >

Free Developer Report

Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management

The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how… read more >


Five Keys to Transforming Higher Education Content Management Technologies

June 9, 2016. 10am PT | 12pm CT | 1pm ET | 6pm BST Online webinar with Mary Laplante read more >

Digital Clarity Group

VIDEO: Two Sides of the Digital Transformation Coin: Digital Inside and Outside

In this talk, presented at NASSCOM’s India Leadership Forum in Mumbai, India, Scott Liewehr emphasizes that the recipe for effective digital transformation is a blend of front office (Digital Outside) and back office (Digital Inside) focus. As Connie Moore indicates in her report, Transform Customer Experience and Operational Excellence By Going Digital Outside and Inside, most… read more >


Webinar: A Holistic Approach to Digital Transformation

March 16, 2016. Online webinar. A Holistic Approach to Digital Transformation by Connie Moore read more >

Free Developer Report

Transform Customer Experience and Operational Excellence By Going Digital Outside and Inside

Because the digital world and customer behaviors are moving so quickly, senior executives in most organizations (rightly) feel compelled to act immediately to remedy digital weaknesses and convert them into strengths. After investigating their options, executives typically embrace business transformation either outside or inside the organization to stay ahead of the competition or catch up with… read more >

Digital Clarity Group

DCG Podcasts: Digital Transformation

April 2015 – The empowered consumer of today wants more than offers; they want a satisfying experience. Because of this shift in buyer behavior and many other disruptive changes, most organizations are or should be embarking on projects to transform the marketing organization and/or transform the customer’s digital experiences. But in some industries undergoing massive change,… read more >

Digital Clarity Group

Our Alliance with Constellation Research: Practicing What We Preach

We started our journey at Digital Clarity Group three years ago this month. On the 23rd, in fact. Our mission from the start was to help business leaders navigate their organizations through digital transformation in the smartest, easiest, most pragmatic way possible. That meant doing things a bit differently than others, but not just for… read more >

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