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DCG research and articles about: direct-to-consumer

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PODCAST: Direct to Consumer E-Commerce

In this episode of Just Clarity, the Digital Clarity Group podcast, Connie Moore and Jill Finger Gibson explore the topic of Direct to Consumer E-Commerce and how it’s changing as a result of the rapidly evolving field of Customer Experience Management. Transcript: Direct to Consumer E-Commerce Connie Moore (CM): Hello, you’re listening podcasts from Digital… read more >

Digital Clarity Group

Six Reasons Why Brands Should Consider Direct-to-Consumer E-Commerce

Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. The advent of online shopping in the 1990s gave rise to a host of new pure-play online retailers, but the fundamentally linear model of the brick-and-mortar world –… read more >

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