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DCG research and articles about: e-commerce

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PODCAST: Direct to Consumer E-Commerce

In this episode of Just Clarity, the Digital Clarity Group podcast, Connie Moore and Jill Finger Gibson explore the topic of Direct to Consumer E-Commerce and how it’s changing as a result of the rapidly evolving field of Customer Experience Management. Transcript: Direct to Consumer E-Commerce Connie Moore (CM): Hello, you’re listening podcasts from Digital… read more >

Digital Clarity Group

Contextual Commerce: Will A Bot Be Your Next New Facebook Friend?

A few years ago, when Facebook had a mere 500 million active users, it was betting on those users’ desire for breeding virtual pigs and building imaginary cities would evolve into a major revenue stream. However, revenues via FarmVille, CityVille and other online games did not pan out as expected (not helped by the precipitous rise and fall of… read more >

Digital Clarity Group

Salesforce Pays $2.8 Billion For Demandware, Joins Commerce Arena

Big news in the customer experience management (CEM) world today with the announcement that Salesforce is acquiring Demandware for $2.8 billion. That’s a whopping multiple on Demandware’s revenues of $237 million reported for FY 2015 (of which 84% was from subscriptions)  and considering the company is not profitable. Was this a good move? In some… read more >

Digital Clarity Group

Six Reasons Why Brands Should Consider Direct-to-Consumer E-Commerce

Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. The advent of online shopping in the 1990s gave rise to a host of new pure-play online retailers, but the fundamentally linear model of the brick-and-mortar world –… read more >

Free Developer Report

A Brand Manufacturer’s Guide to Direct-to-Consumer E-Commerce

Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. There were exceptions to this model – the first Niketown, for one, opened in 1990 in Portland, Oregon. However, while the advent of online shopping a few… read more >

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Will Washington’s New Overtime Eligibility Regulations Hurt Retailers?

This week, the White House announced a new labor regulation that will extend overtime eligibility to 4.2 million workers. This regulation raises the minimum salary for workers who must receive overtime pay from $23,660, a rate that was last set in 2004, to $47,476. This is a big deal. The mean annual wage for a retail… read more >

Digital Clarity Group

Content Publishers Underestimate the “Shoppable Content” Challenge

One question I’ve heard content publishers ask lately is, what if you could purchase something you see in an article, on a social media platform without having to click through to a separate site? Here’s an example: instead of going to Amazon to see if you can find that lipstick shade you read about in… read more >

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Newly Independent Magento Targets the Enterprise

Magento’s annual Imagine conference last week in Las Vegas followed the standard format for today’s software vendor conferences: new product announcements, break-out sessions, executive presentations, and partner awards. Where it diverged from the norm was that it was also a kind of unofficial independence party. The gathering of partners, customers, employees, and community members was… read more >

Free Developer Report

E-commerce Predictions, 2016 – 2019: Digital Buying Comes of Age

A new generation of innovators and disruptors in e-commerce technology and services is emerging to challenge incumbent players and business models. This is happening all over the world, in countries where e-commerce is relatively mature as well as in countries where it is still nascent. And thanks to technology advances such as digital payments, cloud… read more >

Digital Clarity Group

E-Commerce Round-Up: February 2016

E-Commerce Round-Up covers major recent events and news from the past month in the e-commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers Snapchat’s content and commerce plans and the potential for social commerce; how Nordstrom’s recent financial results highlight the cost of going multichannel; and Stripe’s new product… read more >

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