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DCG research and articles about: ecommerce

Episerver Ascend USA 2018

Meet up with Digital Clarity Group CEO Scott Liewehr at Episerver Ascend 2018.

This event is Episerver’s annual US gathering of customers, partners, analysts, and industry influencers. The program is organized for technology and business leaders and practitioners, with tracks and sessions for marketers, developers, and merchandisers. Educational sessions and half-day program for partners take place on Sunday, March 11, preceding the main conference program. A number of Episerver’s technology and implementation partners are event sponsors.

Contact us to arrange a time to meet with Scott at the event. Visit the Ascend 2018 website for more information.

Webinar: Getting Ready for Next-Generation Commerce

Multiple dates/times

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Next-generation commerce is more than just the purchase transaction. It delivers a seamless experience across channels, even IoT devices. Most important, it focuses on continuing the customer conversation throughout the end-to-end experience. In this session, Jill Finger Gibson, DCG Principal Analyst, and Nate Barad, Sitecore Senior Director Product Marketing, discuss people, processes, and technologies for next-generation commerce.

Jill and Nate use the manufacturing sector as a specific example. More and more, manufacturers are going directly to end-buyers, be they consumers or businesses, rather than just being wholesalers to retail outlets. How are companies doing this, and what are the key challenges? Other topics include:

  • What is “next-generation” commerce? What makes it different from earlier generations?
  • What are the drivers for B2B versus B2C? Or are they the same?
  • For companies without in-house expertise, what’s required to move to next-generation commerce? What should they look for in a partner?

For additional analysis, download Jill’s popular report, A Brand Manufacturer’s Guide to Direct-to-Consumer e-Commerce. She introduces the paper in this post. See also her advice to digital agencies on adding transaction expertise to their creative services. Contact us if you’d like to connect with Jill to discuss your company’s plans (or lack thereof) for next-generation commerce.

The five top trends in customer experience management in 2018 and beyond

  In 2018, digital disruption will continue unabated, unsettling organizations that have already started down a digital transformation path. Why? Because recasting enterprises into a truly customer-driven culture is a very complex, challenging and slow process—requiring lots of executive time and resources, a deep insight into customer journeys, and a strong focus on organizational change… read more >

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Retailers turn to customer journey strategies for business transformation

Ever since the Web burst onto the scene in the early 1990s, with Amazon close on its heels in 1994, retailers have tried – and too many times failed – to staunch their declines in revenues and bottom lines. Fighting back trends ranging from stagnation to perilous decline, retailers have tested and launched a plethora… read more >

Gilbane Digital Content Conference 2017

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

Digital Clarity Group

Digital Agencies: Time to Deepen Your Ecommerce Expertise

“They aren’t creative.” That’s the common retort from digital agency executives, when asked why they don’t see management consultancies and systems integrators (SIs) as competitive threats. This is despite the fact that consultancies and SIs are acquiring or building digital experience capabilities, and are competing directly with agencies for projects that just two years ago would not… read more >

Digital Clarity Group

Multilingual content: A key driver for ecommerce growth

Engaging with customers in their language is essential to delivering great experiences. And that engagement is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding. Creating great content is no easy task in one’s native language. It’s… read more >

Artificial intelligence making possible new computer technologies

Artificial intelligence grabs center stage at AIIM’s information management leadership council

Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >

Digital Clarity Group

When Evaluating A Digital Partner, Look For Integration Mastery

Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >

Digital Clarity Group

The Next Wave of Ecommerce Platforms: Tackling the Omnichannel Challenge

In the last ten to fifteen years, there have been two primary ways in which ecommerce platform vendors have segmented their target customers and differentiated from each other: Customer size: small (mom and pop shops selling under $10 million), mid-market (anywhere from $10 million to $500 million in revenue), or enterprise (usually $1 billion and above). Customer business… read more >

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