Today’s powerful web search, social publishing, and social network filtering capabilities place powerful new tools in the hands of consumers. But today’s buyer’s journey is much more non-linear – as consumers can easily find information, comparative pricing, and social recommendations about a large number of competing solutions. This paper seeks to develop new models for… read more >
DCG research and articles about: engagement
Welcome to Just Clarity, the blog of the Digital Clarity Group. At DCG, we’re ultra-focused on helping leaders navigate the digital transformation, and this blog is just one way for us to share our thoughts and further our mission. The consumer empowerment phenomenon is an amazing catalyst for innovation, and whether proactively or reactively, organizations… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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