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DCG research and articles about: engagement

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Built To Change – New Models for Managing Consumer Engagement

Today’s powerful web search, social publishing, and social network filtering capabilities place powerful new tools in the hands of consumers. But today’s buyer’s journey is much more non-linear – as consumers can easily find information, comparative pricing, and social recommendations about a large number of competing solutions. This paper seeks to develop new models for… read more >



Welcome to Just Clarity, the blog of the Digital Clarity Group. At DCG, we’re ultra-focused on helping leaders navigate the digital transformation, and this blog is just one way for us to share our thoughts and further our mission. The consumer empowerment phenomenon is an amazing catalyst for innovation, and whether proactively or reactively, organizations… read more >

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