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DCG research and articles about: M&A

Bloomreach Hippo logos

CMS Vendor M&A Continues With Bloomreach’s Acquisition of Hippo

A few months ago my colleague Alan Pelz-Sharpe published a report noting the increase in acquisitions of CMS vendors, such as those of Sitecore, Episerver, and Ektron by private equity firms (with the latter two acquired by the same firm and subsequently merged) and of CrownPeak by Active Standards. The report predicted that this trend… read more >

Just Clarity Podcast Logo

PODCAST: Thoughts on the Salesforce acquisition of Demandware

In this episode of Just Clarity, Digital Clarity Group’s Jill Finger-Gibson and Jake DiMare discuss the Salesforce acquisition of Demandware.

Mergers&Acquisitions

Valtech acquires eFocus, Graion

Valtech, a French digital agency, recently acquired Netherlands-based eFocus and Argentina-based Graion. The acquisitions are part of a strategy to add service capabilities and increase its global presence. Valtech, whose name stands for “value through technology,” is a publicly traded company on Euronext that was founded in 1993 and is headquartered in Paris. The digital agency… read more >

Digital Clarity Group

Salesforce Pays $2.8 Billion For Demandware, Joins Commerce Arena

Big news in the customer experience management (CEM) world today with the announcement that Salesforce is acquiring Demandware for $2.8 billion. That’s a whopping multiple on Demandware’s revenues of $237 million reported for FY 2015 (of which 84% was from subscriptions)  and considering the company is not profitable. Was this a good move? In some… read more >

Free Developer Report

A Flurry of Private Equity M&A in Content Management Hits the CEM World

The CEM (customer experience management) world has experienced a number of content management system (CMS) mergers and acquisitions, with whispers of others on the way. The acquisitions of Sitecore, Episerver, and Ektron by private equity firms are the most prominent recent examples. This activity will only increase over the next year or two, and the… read more >

Sitecore Symposium

No Joke: Sitecore is (finally) acquired (sort of)

It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >

marketing_automation_01_500x358

Marketing Automation Round-up, March 2016

Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months.  This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership. Investment in, and reliance on, marketing automation solutions… read more >

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Publicis Groupe’s acquisition of Sapient: some customer implications

Building further on Scott’s post about the market implications of the Sapient acquisition by Publicis Groupe, he is right – the Publicis Groupe’s proposed acquisition of Sapient is different, as will be the impact on its customers. Past agency meldings have translated into little more than a name and executive leadership change. After all, many… read more >

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