Web content management (WCM), where a marketer’s content lives and breathe, is king of the martech stack. Content, while it has always a key component of a marketer’s court, its prominence and power notched up in rank when it became the central component of delivering upon the promise of a great customer experience. The new drive… read more >
Last month I moderated a session on commerce strategies at an event called NG Omnichannel. Hosted by conference company GDS, this event brought together senior executives from a variety of industries and regions in the US and Canada. They were an eclectic mix of marketing, operations, and technology leaders, with the common challenge of adopting… read more >
Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months. This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership. Investment in, and reliance on, marketing automation solutions… read more >
May 10-12, 2016. Atlanta, GA, USA. Analyst attending: Alan Pelz-Sharpe. Event website: Salesforce Connections read more >
I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >
April 5-7, 2016. Dublin, Ireland. Tim Walters leads roundtables, panels, and workshops. Event website: CMO Digital Marketing Leaders Summit read more >
March 10, 2016. Toronto, Canada. Analyst attending: Tiffany Elliot Event website: CMA Insights read more >
News flash #1: Most marketers have moved WAY beyond relying solely on email and a website as a means of digitally communicating with their audiences. So it makes sense that they need better, inter-operable mobile, social media, display advertising, and search channels tools. Many vendors of these marketing technologies have upped their game in response… read more >
Marketing as a function has evolved from using just email and the Internet as its channels for audience outreach. Today it is about creating an overall, positive, digital experience. Accordingly, the tools and systems they use have also evolved, becoming more comprehensive in what they offer today’s marketer. So it stands to reason that the… read more >
Digital Clarity Group’s DAM round-up condenses and consolidates some of the digital asset management industry’s most topical news and happenings from the past couple of months. This edition’s round-up covers SAP hybris’ latest DAM integration with CELUM, as well as Canto and inMotionNow partnering up to bring much needed workflow to the process of digital… read more >
