“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >
In this talk, presented at NASSCOM’s India Leadership Forum in Mumbai, India, Scott Liewehr emphasizes that the recipe for effective digital transformation is a blend of front office (Digital Outside) and back office (Digital Inside) focus. As Connie Moore indicates in her report, Transform Customer Experience and Operational Excellence By Going Digital Outside and Inside, most… read more >
As industry analysts we attend conferences, a LOT of conferences, in order to stay connected with what is going on in the industry and the people involved in driving it forward. Sometimes we are speakers (keynote and otherwise), moderators, or panelists; occasionally all three. Other times we are there as attendees, either by invitation, or… read more >
There are only a couple of weeks until the first-ever Now What? Conference on April 18th, 2013 in Sioux Falls, SD, NS. The aptly-named conference is a one-day event designed to help anyone who works with a website post-launch to answer the question, “How do we keep our website useful and relevant?”. DCG Principal Analyst Cathy McKnight… read more >
Scott will be giving a keynote address at Ektron’s annual customer event, Synergy 2012, on November 9th along with two other greats: Ethan Marcotte and Luke Wroblewski. His presentation, entitled “It’s Time to Become Part of the 47%”, will focus on providing digital marketers practical ways to deliver on the engagement promise. Here’s the description… read more >
Our very own Tim Walters will be presenting “Web Content Management – The Future of WCM” at the J. Boye conference in Aarhus on November 7th, 2012.
Most people understand the importance of knowing your audience. Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests. Misjudge your audience and… read more >
DCG’s founder, Scott Liewehr, will be giving a keynote address at eZ Systems’ Customer Experience Optimization conference in New York City on June 20th along with two other great speakers: Joe Kepley of Blend Interactive and Gabriele Viebach, CEO of eZ Systems. Scott’s presentation will focus on how marketers can leverage technology to power their… read more >
