Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. The advent of online shopping in the 1990s gave rise to a host of new pure-play online retailers, but the fundamentally linear model of the brick-and-mortar world –… read more >
DCG research and articles about: product assortment
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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Presbyterian Homes and Services