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DCG research and articles about: Robert Rose

Webinar: Measure Trust Instead of Transactions

10 am PT / 1 pm ET

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Consumers are increasingly skeptical that brands mean what they say. Yet trust – a firm belief in the reliability of what’s presented to them – is essential for attraction, engagement, and advocacy. Sure, creating whizzy digital experiences with the latest marketing technologies is essential. But marketing efforts are bound to fall short if conversion is all that matters. Today it’s about building trust as the heart of customer relationships and business success.

In this webinar, Robert Rose, senior contributing analyst at Digital Clarity Group, explains why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers. Attendees will gain insight into:

  • Context through the lens of trust
  • Failed promises of “dynamic content”
  • Unintended consequences of technology

Attend the webinar and learn how to foster a marketing culture of trust will deliver benefits to customers, to the brand, and to marketing teams.

Free Developer Report

A Unified View of Audiences is Key to B2B Digital Advertising Success

Digital advertising can still be an effective tool for B2B marketers. There’s evidence that it works, when done right. In a recent study, 5% more B2B buyers than last year cited “digital ads” and “ads on social media” as resources that first informed them of the solution they were researching. What’s more, digital advertising for… read more >

Intelligent Content Conference 2018

Meet up with Cathy McKnight, DCG’s Vice President Consulting, at this year’s Intelligent Content Conference (ICC). Cathy delivers a workshop entitled “Content Strategy for the Enterprise Marketer: The Marketer’s Approach to a Technical Challenge,” and will participate in an open discussion session.

DCG senior contributing analyst Robert Rose delivers the opening keynote address.

ICC 2018 is a content strategy event specifically designed for marketing practitioners. Its educational mission is to help marketers move away from a copy/paste mentality toward a format-free, modular and single-source approach to content creation and distribution. Courses target various levels, ranging from beginner to advanced. Sessions are delivered by leading practitioners, consultants and authors.

Contact us to arrange a time to meet up with Cathy at ICC. DCG research and analysis related to topics covered at ICC include Cathy’s post on content governance as key to content strategy, and this post by Jill Finger Gibson on the role of multilingual content strategies for global ecommerce.

Intelligent Content Conference

Cathy McKnight shares her expertise in two sessions at this year’s Intelligent Content Conference.

Cathy delivers a workshop on How Marketers Should  Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am.

ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing and executing content strategies for marketing, including leading practitioners (from companies including Zillow, PayPal, and the Washington Post), consultants, and authors.

Check out these resources related to Cathy’s ICC presentations. In this DCG podcast, Cathy explains why marketers often fail at technology selections. In this report entitled Marketers, Heal Thyself from Bad Technology Purchases, DCG contributing analyst Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it.

Contact us to arrange a time to meet with Cathy at ICC.

Sitecore Symposium

No Joke: Sitecore is (finally) acquired (sort of)

It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >


JBoye Philadelphia 2016

May 3-5, 2016. Philadelphia, PA, USA. The Challenge of Integration of Content by Jill Finger Gibson Event website: JBoye Philadelphia 2016 read more >

Free Developer Report

The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

Today’s consumers have long moved on from just accepting a glut of content noise from companies trying to attract their attention.  They respond to contextual customer experiences — the merging of digital content, interfaces, technology and even physical spaces. Have marketing practices kept pace with changing consumer desires and values? No, says Robert Rose.  The… read more >

Free Developer Report

Marketers, Heal Thyself from Bad Technology Purchases

Is your marketing organization stuck in the past when it comes to the technology that’s essential for modern digitally-driven marketing practices? In this paper, Robert Rose argues for rethinking the marketing technology that you buy and, just as importantly, how you buy it. There’s no disputing that consumers have fundamentally evolved the way that they… read more >

Robert Rose

Hippo.Connect Boston 2015

October 1, 2015. Boston, MA, USA. Featured Speaker: Robert Rose Event website: Hippo.Connect Boston 2015 read more >

Digital Clarity Group

DCG Podcasts: Experiences, the 7th era of marketing

    April 2015 – Connie Moore and Robert Rose discuss better practices of the 7th era of marketing – Experiences. Listen in as the DCG analysts discuss where marketing has been, where it’s going, and how you can benefit from staying ahead of the curve.            

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