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DCG research and articles about: Snapchat


The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

Not only is Snapchat able to attract youthful audiences, but it’s also able to engage them. Millennials spent nearly six hours on Snapchat every month last year, according to “The 2015 U.S. Mobile App Report,” by comScore, and Snapchat states that more than 60% of its more than 100 million daily users create content every… read more >

Digital Clarity Group

Content Publishers Underestimate the “Shoppable Content” Challenge

One question I’ve heard content publishers ask lately is, what if you could purchase something you see in an article, on a social media platform without having to click through to a separate site? Here’s an example: instead of going to Amazon to see if you can find that lipstick shade you read about in… read more >

Digital Clarity Group

World of Service Providers, July 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters –  for the month of July,… read more >

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