Close Window
 

DCG research and articles about: ubiquity

JoshieRitzCarltoncard

Putting the “management” into CEM

In 1925, as his psychoanalytic methods began to find wider reception after decades of neglect, Sigmund Freud wrote, “Finally, I am no longer alone.” A similar sense of relief (if not vindication) must be felt by many web content management professionals today. Finally, those of us (whether analysts, consultants, vendors, or practitioners) who have long… read more >

Netflix

Netflix, you don’t know diddly about context!

By now, there has been enough evangelization of “engagement” to posit two things: Engagement with a brand is essential to achieving customer loyalty, and Consumers will only engage if they find the experience(s) to be relevant. Therefore, all roads to customer loyalty (the holy grail among customer experience advocates) must pass through relevancy. But what… read more >

Augmented_reality_-_heads_up_display_concept

Ubiquitous computing is coming to a forehead near you

The just concluded Consumer Electronics Show (CES) and related recent announcements illustrate the speed and inevitability of the transition to ubiquitous computing and connectivity. As we noted in our DCG Insight paper on ubiquity and the mobile shift, ubiquity means more things become not only computerized but also connected to each other, to the cloud,… read more >

Ubiquity Signage

To understand mobility, think ubiquity

The “mobile shift” is the most profound and wrenching technological transformation since the advent of the personal computer (at least). It is also one of the most widely misunderstood. Fundamentally, the mobile shift is not about smart phones and tablets. It is not about iOS versus Android, the flailing of RIM, the prayers of Microsoft,… read more >

Meet us at: