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DCG research and articles about: WCM


For effective customer experience management, rethink WCM

Both Tim Walters and Scott Liewehr were interviewed by TechTarget’s Jonathan Gourlay for an article on entitled, “For effective customer experience management, rethink WCM“. In the interview, the pair pointed out that, the key to a well-planned Web content management deployment for a rich customer experience and engagement is to stop thinking of it… read more >

Digital Clarity Group

DCG to Keynote at Customer Experience Optimization conference

DCG’s founder, Scott Liewehr, will be giving a keynote address at eZ Systems’ Customer Experience Optimization conference in New York City on June 20th along with two other great speakers: Joe Kepley of Blend Interactive and Gabriele Viebach, CEO of eZ Systems. Scott’s presentation will focus on how marketers can leverage technology to power their… read more >

Digital Clarity Group

Growing and growing: Welcome Tim Walters!

I’m going to start getting pretty good at this whole announcing-new-DCG-partners thing. Last week, I was overjoyed to announce that Elise Segar joined our team, and this week I am excited to let everyone know that Tim Walters, Ph.D. has joined the DCG crew. Tim comes to us from Forrester, where he was a Senior… read more >


Just not an option …

There are some things in life that while positioned as “options”, to the majority of people really aren’t; air conditioning in a car in a warm climate, wireless on a computer, apps for a smart phone, fries with a burger. Well the same can be said for certain capabilities within a web content management (WCM)… read more >

Digital Clarity Group

Scott Liewehr discusses Customer Experience Management

Scott Liewehr, President & Principal Analyst at Digital Clarity Group, was recently quoted in an article by Ron Miller in Fierce Content Management. “As Scott Liewehr pointed out at the Gilbane Conference last month, if he goes to the same restaurant every Friday night with his family, and deals with the same hostess, he has developed a reasonable expectation… read more >

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