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DCG research and articles about: WCM

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Marketing Automation Round-up, May 2016

Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months.  This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >

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DCG Webinar Recording: A new chapter for Sitecore

In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >

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Report reveals state of content management at universities is ‘controlled chaos’

A new study by Digital Clarity Group revealed that the content management and digital experience technology of U.S. and U.K. higher-learning institutions aren’t making the grade. To be fair, it’s not due to a lack of administrative interest but rather a series of organizational, technological and cultural obstacles that get in the way. The study… read more >

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What does the future hold for CrownPeak and ActiveStandards?

June 30, 2016. 10:00 am ET / 3:00 pm BST (GMT+1). Online webinar with Cathy McKnight and Marianne Kay read more >

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OpenText acquires HP TeamSite

Yesterday, an Enterprise Content Management (ECM) vendor OpenText announced an agreement to acquire HP TeamSite, a web content management (WCM) platform, previously known as Interwoven TeamSite and Autonomy TeamSite. As part of this acquisition, OpenText also acquires other customer experience tools: HP MediaBin (digital asset management solution), HP Qfiniti (contact center management tool), HP Explore… read more >

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A Closer Look at the CrownPeak and ActiveStandards Merger

This week proprietary web content management system vendor CrownPeak merged with digital governance platform provider ActiveStandards. Jim Yares, former COO at CrownPeak, has been appointed as the CEO of the combined company. CrownPeak isn’t as widely known amongst technology buyers as some of its competitors. CrownPeak’s partner network and user/developer community is relatively small, and marketing investments… read more >

Sitecore Symposium

No Joke: Sitecore is (finally) acquired (sort of)

It takes a lot of courage to announce anything, let alone an investment transaction worth more than $1 billion, on April Fools Day. But this one is serious: Stockholm-based private equity firm EQT has taken a “significant” majority interest in Sitecore, the Denmark-based content and experience management vendor. A new “EUnicorn” The deal values Sitecore… read more >

GOT rulers

WCM, the favorite of all Marketing courtesans … for now

Web content management (WCM), where a marketer’s content lives and breathe, is king of the martech stack. Content, while it has always a key component of a marketer’s court, its prominence and power notched up in rank when it became the central component of delivering upon the promise of a great customer experience. The new drive… read more >

Free Developer Report

Seven Crucial Lessons Learned In Content Management System Implementations

 Without the right implementation plan and skill set, an organization can rarely maximize the value of its investment in new content management technology. More importantly, the content management system (CMS) will not have the transformative impact that executives, managers and workers expect to realize. Companies can easily spend upwards of $1 million to buy and implement… read more >

webinar

The next chapter for Sitecore

May 24, 2016. 10:00 am ET / 3:00 pm BST (GMT+1). Online webinar with Cathy McKnight and Tim Walters read more >

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