Close Window

DCG research and articles about: webinar

Webinar: Five Essential Rules Every DAM Needs for Content Velocity

1:00 pm ET/10:00 am PT

View the replay.

Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.

In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.

Related DCG analysis includes Cathy’s post on DAM and customer journeys and this podcast exploring the role of DAM within the marketing landscape.

The event is hosted by the American Marketing Association and sponsored by Adobe.

Webinar: Global Awards for Excellence in Case Management

11:30 am ET

Connie Moore is co-presenter of the Annual Workflow Management Coalition (WfMC) Case Management Awards, announced live during this online event. Connie shares the virtual podium with Keith Swenson, Chairman of the WfMC and Vice President of Research and Development at Fujitsu North America. As part of the webinar, Connie will also provide insights on case management trends.

The WfMC awards recognize user organizations worldwide that have excelled in implementing innovative solutions for case management, a business practice closely related to business process management (BPM). 2017 nominees include Blueprint Genetics, Law Society of Singapore, National Bank of Kenya, PowerSouth Energy Cooperative, and University of Notre Dame. Attendees have an opportunity to learn from award winners — what they did, how they did it, and what results they achieved. Registration is open to all.

For related analysis, read Connie’s post on BPM and case management.

Digital Clarity Group

GDPR: The End of Marketing as we Know it?

In this webinar replay, Mary Laplante and Tim Walters discuss the meaning and impact of the EU General Data Protection Regulations which go into effect in May of 2018. During the webinar, Tim Walters provided an overview of this regulation that legislates the capture, use, monitoring, and destruction of personal data about any resident living in a… read more >

Webinar: Product Content: The Hidden Gem in the Content Marketer’s Tool Kit

1:00 pm ET / 10:00 am PT

Register Now

Content marketing and customer experience management are business practices that go hand-in hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage at the start of your relationship. That’s why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service,

Join Mary Laplante and Scott Abel, The Content Wrangler, for a lively discussion about product content and its role in connecting customers and prospects to revenue. Content marketers will learn how to reach deeper into their tool kits and put existing product content to effective use. Datasheets, product specifications, documentation, and training materials can be invaluable when prospects are making the decision to become customers. Don’t leave these hidden gems at the bottom of your content marketing tool kit.

Visit the registration page for more information.


We Talk Money: Save It, Make It

DCG team members talk money in two webinars on March 1. Tim Walters shows you how to avoid paying big fines when the General Data Protection Regulation (GDPR) goes into effect in May 2018. How big? Fines can range up to €20 million or 4% of a company’s global annual turnover – whichever is greater…. read more >


Are Journey Maps on Your Agenda for 2017?

If so, DCG has two webinar resources that will help you and your fellow stakeholders get started. The shift from inside-out to outside-in approaches to customer experience management (CEM) is fueling interest in journey strategies and the practice of journey mapping. Enabling the journey that the customer wants to take is the key to attracting,… read more >

Digital Clarity Group

Are You Ready for the GDPR?

“No. We’re not.” That is the answer offered by the majority of participants who attended DCG’s webinar on the European Union’s recently adopted General Data Protection Regulation (GDPR). The question of readiness was more than just a catchy title for promotion. We really do want to understand where organizations are today with their knowledge of the… read more >


ICF Interactive Webinar: Are You Disappointing Your Customers?

13 November 2014. Webinar. Presented by Jill Finger Gibson read more >


Finding Your Needle in the CMS Haystack: Five Keys to Selecting the Right CMS Technology and Service Partners for Your Organization

March 2014, webinar Presented by Cathy McKnight, moderated by Mary Laplante. read more >


The Top Inconvenient Truths and Dangerous Misconceptions about Customer Experience Management

February 2014, webinar. Presented by Tim Walters, moderated by Mary Laplante. read more >

Meet us at: